Sarah Cook’s Shift: From Medical Practitioner to Writer

Blog, Business Life, Content Creation, Mindset

Have you ever heard of a journey from medical practitioner to writer? It’s as uncommon and surprising as it sounds, but that’s exactly what Sarah Cook did. She swapped her stethoscope for a pen, exchanging patient consultations for crafting compelling narratives.

Intrigued? Well, there’s more…

Sarah wasn’t just any doctor; she was steeped in the world of naturopathic medicine before realizing her passion for words outshone even her love for healing bodies. So she dove headfirst into writing – not general content but sales copywriting that sparked business growth among fellow practitioners.

But this change wasn’t a snap decision, I assure you. As we delve deeper, you’ll see how self-awareness was key in her career shift. You’ll also understand why StoryBrand became an indispensable tool.

This post is a deeper dive in Easy Style with Sami podcast episode Going from Medical Practitioner to Writer with Sarah Cook.

Table of Contents:

The Journey from Medical Practitioner to Writer

Imagine a fresh graduate, Sarah Cook, with her newly minted medical degree in hand. A bright-eyed practitioner ready to save the world one patient at a time. Yet she found herself drawn towards medical writing. It’s like craving an unexpected dessert after devouring a hearty meal.

Discovering a Passion for Writing

Sarah studied naturopathic medicine and graduated in 2004. Once she dove into private practice, she discovered that being behind the scenes suited her style better than wearing scrubs or stethoscopes ever did.

Picking up pens instead of scalpels wasn’t easy though. However, what started as ghostwriting blog articles soon transformed into crafting impactful content that resonated with both colleagues and friends alike. In essence, this was when Sarah the medical practitioner got her first taste of writers’ work – creating blogs about health issues which made technical jargon palatable for everyone.

Shifting Focus to Sales Copywriting

The thrill didn’t stop there. Sarah decided to shift gears once more but stayed within the realm of wordsmithery—she pivoted towards sales copywriting.

This decision had its roots not just in personal interest but also saw immense potential impact on businesses—especially those run by fellow practitioners who struggled with their marketing communication efforts despite being brilliant healthcare professionals themselves.

With every successful project delivered, it was clear; Sarah Cook had officially transitioned from physician medical duties to embrace her true calling—a career involving creative thought processes rather than clinical ones.

The Role of StoryBrand in Sarah’s Writing Career

As a fresh scribe, Sarah was keen to refine her artistry. She started exploring different frameworks and strategies for effective communication.

She really connected with one framework in particular called StoryBrand.

Key Takeaway:

Imagine Sarah Cook, a bright-eyed medical graduate who swapped her stethoscope for a pen. She began ghostwriting health blogs, simplifying complex jargon for everyone to understand. But that wasn’t enough. Sales copywriting became her real passion, where she could lend a hand to fellow practitioners struggling with marketing. Always.

The Role of StoryBrand in Sarah’s Writing Career

When Sarah started her literary career, she found herself at a crossroads. With numerous frameworks available for effective communication, it was the StoryBrand that resonated with her most.

Utilizing StoryBrand for Effective Medical Communication

In medical communications, getting your point across can be as complex as diagnosing an illness. But just like finding the right treatment plan is key to recovery, so is using the correct framework for clear messaging.

Sarah embraced StoryBrand wholeheartedly and witnessed how it revolutionized not only her writing style but also how effectively she could convey intricate health concepts to readers. The secret sauce? Well, let’s say if marketing messaging were pasta – then StoryBrand would be its marinara.

This robust yet simple framework allowed Sarah to connect with readers on a personal level while delivering potentially life-saving information efficiently. It became instrumental in satisfying all copywriting needs – from sales pitches to patient education materials.

  • Cutting Through Medical Jargon: Using plain language isn’t just about being understood; it’s about respect. Just because someone doesn’t know what ‘hypertension’ means shouldn’t stop them from understanding their high blood pressure condition better.
  • Avoiding Information Overload: Ever heard of ‘less is more’? In healthcare communications too much info can do more harm than good – creating confusion instead of clarity.
  • Making Every Word Count: By employing this powerful tool called brevity – aka keeping things short & sweet – one ensures messages are absorbed rather than merely read.

Remember, when it comes to health, every word matters. Just like you wouldn’t want a surgeon to make unnecessary cuts during surgery – no reader wants excess words in their healthcare content.

Thanks to StoryBrand, Sarah’s managed to ditch the heavy medical jargon. Now she gives easy-to-understand health info instead. It’s been a game-changer.

Key Takeaway: 

As Sarah dove into writing, she found StoryBrand to be her best tool for effective communication. It helped cut through complex medical jargon, making information digestible and respectful to readers. By avoiding info overload and making every word count, she turned health content from confusing to clear.

The Importance of Self-Awareness in Career Pivot

Sarah Cook had the self-awareness to recognize that her career as a medical practitioner didn’t align with her style and this initiated the spark for change. It was self-awareness that sparked the first flicker of change.

Regular Assessment of Projects

Sarah began by regularly assessing projects and how they resonated with her inner values. This isn’t some woo-woo stuff folks, it’s just like updating your wardrobe; if it doesn’t fit or feel right anymore – out it goes. This project assessment became an integral part for ensuring job satisfaction and joy in Sarah’s work life.

She discerned which projects to keep and which ones to reject through self-reflection. She discovered she had a knack for writing during these assessments. 

This ability wasn’t something pulled out from thin air but came from introspection, taking stock of interests, strengths, weaknesses…you get the idea. Aligning herself with roles that mirrored these discoveries led to greater satisfaction because she was playing to her strengths while improving areas needing attention.

Career pivot is not about leaping into darkness hoping there’s ground beneath your feet (trust me.), rather a calculated move made after much reflection and evaluation – similar to trying new recipes before hosting that grand dinner party.

Finding Joy in The New Journey

Taking up writing as a full-time gig might sound daunting especially coming from being immersed neck-deep in medical terminologies and procedures. But, it was like swapping a lab coat for cozy PJs – she felt at home.

There’s something exhilarating about career pivot, the excitement of starting fresh while bringing your past experiences to enrich your new path – it’s not unlike learning how to make Grandma’s secret pasta sauce after years of just enjoying it.

It dawned on Sarah that penning down her thoughts was actually a source of happiness for her.

Key Takeaway: 

Realizing her medical career didn’t suit her, Sarah Cook took a leap of faith towards writing. Through regular project assessments aligned with her inner values, she found joy and satisfaction in this new path. Just like trying out recipes before hosting a big dinner party, pivoting careers isn’t blind jumping but rather an exciting change made after thoughtful reflection.

Sarah’s Future Goals and Aspirations

Just like the rhythm of a captivating song, Sarah’s future goals keep her marching to the beat. It’s all about connecting with more entrepreneurs in the health sector. But it isn’t just any connection she craves; collaboration is at its core.

Serving Health and Wellness Professionals

It was clear from her time as a medical practitioner that many professionals could use help crafting their message. This became an aspiration for Sarah: To serve health and wellness professionals through her writing.

Now you may be wondering why she’d want to do this? The answer lies in what she calls ‘creative alchemy’. By transforming complex jargon into easy-to-understand content, these pros can connect better with their audience—sort of like translating Latin into modern English.

Aren’t we forgetting something here? Yes. Our dear friend ‘collaboration’. For Sarah, it’s not just about being handed a task but working together to create something meaningful. Collaboration, after all, is where true magic happens—it gives everyone involved a chance to learn and grow while creating top-notch results.

The Magic of Medical Writing Job Opportunities

If there ever were job opportunities screaming out loud for talent—a medical writing job would definitely rank high on that list. Why so?

  • Firstly, every word written by someone who understands both medicine AND language has an exponential impact. Imagine turning those dreaded prescription instructions into simple sentences even your granny gets right off the bat—that’s powerful stuff.
  • Secondly (and hold onto your hats here), it’s not just about medicine. Writing for the health and wellness sector opens up a world of opportunities from creating informative blog posts to sales copy that actually sells.

And finally, as Sarah found out, there’s more joy in doing what you love while making an impact—a sweet combination like peanut butter and jelly.

The Power of Connection

As Sarah moves ahead, she’s eager to link up with entrepreneurs bringing something special to the table. Her goal? To lend a hand in shaping their message and letting it shine.

Key Takeaway: 

Sarah’s goal is straightforward: she wants to blend her medical know-how with writing, offering a helping hand to health professionals in their communication efforts. She’s all about turning tricky technical terms into easy-to-understand language, letting these experts connect better with their audience. It goes beyond just ticking off tasks; it’s about teaming up and crafting something that really hits home for the reader. That’s Sarah’s vision.

Opportunities in Medical Writing Profession

If you’re a healthcare professional or just someone with a passion for science and the written word, becoming part of the medical writing profession might be your ticket to career satisfaction. But where does one start? Let’s delve into some paths available for those aspiring medical writers.

The first stop on our journey is clinical research organizations (CROs). These outfits need skilled wordsmiths who can accurately report findings from their studies. This work requires precision but pays off when your text becomes instrumental in groundbreaking scientific discoveries.

Educational Content Creation: A Rewarding Avenue

You’ve heard about teaching being rewarding right? Well how about coupling that reward feeling by creating educational content within medicine. Textbooks aren’t going to write themselves – nor will online course materials or exam prep guides.

This niche calls out specifically for those who love simplifying complicated concepts while keeping factual accuracy intact. As this path often involves breaking down jargon-filled topics into easily digestible material—it’s like translating Latin…except you get paid.

Finding Your Niche as an Independent Consultant

Tired of traditional 9-to-5s? Then maybe a career as an independent medical writing consultant might just be your cup of tea. This route offers flexibility, allowing you to pick projects that align with your interests and expertise.

It’s true, you need a flair for networking and forging strong client relationships. But trust me, the independence you get is worth every handshake or business card swap. And if you’re an expert in a specific field—like oncology or diabetes—it’s even better.

Key Takeaway: 

There’s a world of opportunity in medical writing. Maybe you’re drawn to clinical research organizations, where your precise reports could fuel scientific breakthroughs. If teaching is what gets you going, think about crafting textbooks or course materials for the medical field. And if it’s flexibility you’re after, consider striking out as an independent consultant.

FAQs in Relation to From Medical Practitioner to Writer

How do you transition to medical writing?

To pivot to medical writing, hone your research and technical writing skills. Take courses or earn a certification in scientific or health communication.

Do medical writers get paid well?

Average earnings for a entry level medical writer are typically around $63k annually but can vary based on experience and specialization.

How do I get my first job as a medical writer?

Pitch your services directly to healthcare companies, join professional organizations like AMWA, or look for gigs on platforms such as Upwork and LinkedIn.

How do I become a physician writer?

If you’re already practicing medicine, start by sharing insights from your field. You could write articles for journals or create blog content related to health topics that interest you.


Sarah Cook’s journey from medical practitioner to writer is an inspiring tale of career pivot and self-awareness. It teaches us that passion can lead us down surprising paths, but the destination can be fulfilling.

The importance of tools like StoryBrand in crafting effective communication shouldn’t be overlooked. This tool was pivotal for Sarah in honing her writing skills.

Regular assessment helped her align with projects matching her style. And let’s not forget how exercise kept both mind and body sharp!

To those eyeing a future in medical writing – there are opportunities aplenty! So grab your pen (or keyboard) and start creating compelling narratives just like Sarah did!